Would Anyone Miss Your Business if it was Gone?

Wow that is a tough question…


Would anyone miss your business if it was gone?
Would they be disappointed?
Would they stand up and scream?
Would they go to the wall to save you?
Or are you standing in a business all set up with products and services and no customers?

Photo Credit - Matthew Hine

Photo Credit – Matthew Hine

I have been there.  I have experienced the disappointing emotions when no none comes in the store or the phone doesn’t ring.  It isn’t any fun.

[inlinetweet prefix=”” tweeter=”@brianmininger” suffix=”#Small Business”]Business is much more fun when there is a “line down the street.”[/inlinetweet]

Here are a few examples of businesses that I would miss if they were gone..  This morning I picked up a coffee from Trager Brothers, a local roaster.  Their coffee is the best and I would miss it if it was gone.  Yesterday, I listened to the “This is Your Life” podcast from Michael Hyatt.  His content is great and I would miss it if it was gone.  Everyday I use my IPhone.  This product makes my life easier, helps me connect with people, and puts valuable information at my fingertips.  I would miss it if it was gone.
I am sure you can think of examples from your own life.  When a business truly makes our lives better, we care about it and will go the extra mile to make sure that it survives and thrives.

Here is a recent story about a small local restaurant.

EAST PROVIDENCE, R.I. – It was a full house at Sparky’s on Saturday, the landmark restaurant has been on Taunton Ave in East Providence nearly a century.
After NBC 10’s interview with owner George Watts about his concern he would have to close aired, the outpouring of support he has received has been tremendous and emotional; as Watts told NBC 10 “the support has been unbelievable, it’s great, people are great”
Watts extremely grateful; he’s already started making cosmetic changes, and is planning making more practical changes as well like accepting credit cards and expanding his menu.
After NBC 10’s story aired word spread like wildfire on social media, and this event was planned to drum up support.
It brought back former customers like Janet Kowalski, who said that she “saw it on facebook, and I wanted to come down and support, it’s been around a long time, I hate to see it go.”
Source WKRG News 5


So here is the next big question…

How do you create this kind of support for your business?

The answer is simple yet profound…  Make your business about your customers, not your product.  So many small business owners get this backwards.  They make the mistake of putting all there efforts into developing their product and then trying to find customers.  Instead, we need to determine who are target customers are, figure out what they need and then deliver it.
If you focus on knowing what makes your customers tick you will create a business that they can’t live without.  If they can’t live without your product or service, they will spend their money to make sure you thrive.
If you are truly dedicated to creating products / or services that solve the problems of your clients and make their lives better, they will miss you if you are gone.
This is the challenge.  Lay down your own agenda, and think about your customers.  Write a description of who they are, conduct a survey, ask them questions… Do whatever it takes to truly understand their problems and needs.  Then you will be prepared to deliver a solution and experience success you never thought possible.
Few, business will do this.  It is your opportunity to stand out.  I know you can do it.

What are the products and services you can’t live without? Why?

Share your thoughts in the comments below


1 reply
  1. Victoria Mininger
    Victoria Mininger says:

    Two things come to mind for me – first, my hairdresser. She does an excellent job of taking care of her customers, is pleasant and highly skilled. The second, is a company called Beeyoutiful. I love their products that help my family be healthy in so many ways. One thing that stands out about them though is their incredible customer service. They are engaged and communicate well with their customers. What you said is so key – “Make your business about your customers, NOT about the product.” The results will follow.

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