What is Your Sweet Spot?

What is the Sweet Spot?

The sweet spot is the the place on the bat, that when impacting the ball, generates the greatest power. In business, this is the activity that creates the greatest fulfillment, impact and success for you.

How Do You Find Your Sweet Spot?

The Sweet Spot is the the intersection between your authentic self and what the market really wants. When you discover your sweet spot and concentrate your efforts there, you can create a successful business that you enjoy.
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Here are some of the results…

  • You gain energy rather than spend energy on your work
  • Your business creates the lifestyle that you want
  • Customers become raving fans
  • You are able to invest time and energy in the relationships that are most important to you.

“There is no substitute for accurate knowledge.
Know yourself, know your business, know your men.”
Lee Iacocca

In order to find your sweet spot you must deeply know and understand the following things.  I have created a workbook that asks you questions to walk you through the process.  You can download it here.

Know Yourself

  • Passion
  • Skills & Abilities
  • Resources
  • Lifestyle
  • Legacy

Know Your Market

  • Who
  • Problem & Solution
  • Delivery
  • Connection

Find Your Sweetspot

  • What do people ask for your help with?
  • Google what you enjoy doing and look for those that have made a business out of it.
  • Look for the overlap between Yourself and Your Market

I know it is difficult. I led a business that failed in bankruptcy because I had my passion, but I did not have what the market wanted.
Keep going, even if your business ends, you wake up tomorrow to a world of incredible opportunity.
– Brian
Download your FREE Sweet Spot workbook by Clicking Here