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24: Success in a Multi-Generational Business w/ Jessica Hall

EP. 24Today’s Guest is Jessica Hall of Harmony Harvest Farm.
“I am a stay at home mom working hard to make our family farm business successful. I select the flowers we grow, determine planting dates, plant the beds, harvest the flowers, arrange the flowers, invoice the flowers…. since it’s a small family business, we all wear a lot of hats around here!
     I have always had a love and interest in horticulture even as a child. In high school, I was a member of the FFA’s horticulture club and participated in horticulture design events (landscape design on a state level, and floral design on a national level). As a teenager, I worked for a landscape company and also a florist. I attended Virginia Tech and graduated with a degree in Horticulture and then spent the next six years working in horticulture distribution, designing greenhouses, consulting with growers, and providing technical assistance on greenhouses and chemical recommendations on crops. Due to that job, I served one year as chair on the North American Horticultural Suppliers Association (NAHSA). 
         Since we decided for me to become a stay at home mom in 2010, I began to devote more time to developing our dream of owning a farm. Due to the relationships I formed within the horticulture industry, I learned invaluable lessons from my former customers’ experiences and I applied this knowledge when formulating our business plan for Harmony Harvest.” 

Key Takeaways

  • “So be careful how you live. Don’t live like fools, but like those who are wise.” ~ Ephesians 5:15
  • Meet with other people who specialize in your field to ask questions and get ideas from.
  • Maintain what you are aspiring to do. Make sure you AND your customers, walk away satisfied.
  • You want to make sure your customers come away from the service with what they came looking for. Whether it’s with your business or not.
  • “Communicating and educating go hand and hand with the marketing of your business.”
  • We have to stay educated and caught up with what the public is needing and wanting.
  • Let people feel that they are apart of your story strengthens your connections and relationships with your customers and partners.
  • Passion. You have to have a passion for what you are doing.
  • Social Media is a great way to publicize your business in this world today.
  • “Happiness is held in the seed, but happiness is shared in the flower” ~ John Hagreen
  • “Flower farmers just smell better.”

 

Tweetable Quotes

  • [Tweet “”So be careful how you live. Don’t live like fools, but like those who are wise.” ~ Ephesians 5:15″]
  • [Tweet “Meet with other people who specialize in your field to ask questions and get ideas from. @harmonyhrvst”]
  • [Tweet “”Communicating and educating go hand and hand with the marketing of your business.” @harmonyhrvst”]
  • [Tweet “Let people feel that they are apart of your story. @harmonyhrvst”]
  • [Tweet “Passion. You have to have a passion for what you are doing. @harmonyhrvst”]
  • [Tweet “”Happiness is held in the seed, but happiness is shared in the flower” ~ John Hagreen”]
  • [Tweet “”Flower farmers just smell better.” @harmonyhrvst”]

Resources

For complete show notes and clickable links go to www.BrianMininger.com/SBR24

You Don't Have to Leave Your Family to Go to Work!

How is that possible you ask?

For years, I did not think it was possible either.  I, just like most Americans, had been programmed to believe that the only way to earn a living was to get up everyday and “leave for work.”
Therefore, I did what I knew to do… I got a job and went to work.  Then I started my own business and functioned very much the same way. My work expanded to fit the “allotted work week” and my expenses expanded to meet what I could earn in that period of time.  The result, was a stretched thin life with no margin that resulted in me responding “busy” to anyone that asked “How are you doing?”
Family Business
I bet you have been there.  Most of us still are there.  However, this is a recent phenomenon.  For most of the history of the world people did not function this way.  They and their families worked together in “family businesses.”  Then, the industrial revolution needed people to work in the factories…  Schools were structured to prepare people for factory work and our routine changed.
In yesterday’s podcast, Tommy and I talked about Family Business, Homeschooling, and lifestyle.  As Tommy put it, “The Family is under attack!”  I believe it is possible to get off the rat-race and live differently.  Our family has committed to living simply, and working together to earn our living.  This lifestyle will provide us the margin to invest time and money in the things that really matter to us…. our relationships and making a difference in our community.
Making this a reality is not easy… even for us.  We recently made the hard decision for Victoria to put in her notice at Liberty University.  She is transitioning to join me in the business and build her own business The Simplified Office.   These decisions are hard, we prayed a lot, had peace about the decision, and have a plan… but there is still fear.
What if the business doesn’t grow?  What if the revenue doesn’t come in?  Were we crazy?   We have asked all these questions… but at the end of the day, we just know that it is worth it.
It is possible for you too.  Maybe your discouraged.  I pray that today you will see a spark of possibility that motivates you to move toward a better future.  It isn’t easy… but it is possible.  Others have done it before.
If you know someone else who needs this encouragement, please forward them this message and share the episode on social media.
Here’s to your Success!
Brian