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38: Building a Business as a Married Team w/ LaShonda Delivuk

EP. 38Today’s guest is LaShonda Delivuk of Life Focus Pictures.
“Life Focus Pictures specializes in television commercials, educational DVDs (in both English & Spanish), and web videos for YouTube & website homepages.
From the very beginning, the mission of Life Focus was to provide its clients with exceptional customer service while producing video content with a high-end cinematic aesthetic.  Our goal is to bring national-quality material to businesses both small and large.  In 2013, Life Focus Pictures received a nomination for the 2013 Emerging Small Business Award through the Bedford Area Chamber of Commerce as well as a nomination for a Small Business Award through the Lynchburg Regional Chamber of Commerce.  Since 2011, LFP has served over 70 businesses nationwide producing video content for all needs ranging from broadcast commercials to vision videos for non-profits.
Life Focus Pictures strives to not only produce quality work but have a positive impact on the community in which they live. They are active members of the Lynchburg Morning Rotary Club & the Lynchburg Regional Chamber of Commerce (CHAT Team & Minority/Women Owned Task Force). They volunteer their time helping non-profits and also speak to young entrepreneurs, middle & high school students.”

Biblical Entrepreneurship

“When the ground soaks up the falling rain and bears a good crop for the farmer, it has God’s blessing. But if a field bears thorns and thistles, it is useless. The farmer will soon condemn that field and burn it.” ~ Hebrews 6:7-8

Key Takeaways

  • It’s a great ideas to have a Financial Adviser when first starting off.
  • When you are forced to make something work, you tend to become more creative.
  • Don’t make assumptions about your community. Get to know your community and how it works. 
  • Make sure that you are constantly giving back to your community; thanking them for supporting you.
  • Sometimes we have a scarcity mindset instead of an abundance mindset.
  • Different is scary, but different can be a good thing.
  • Never get too attached to your own ideas.
  • John 15:5

Tweetable Quotes

  • [Tweet “Don’t make assumptions about your community. Get to know your community and how it works. “]
  • [Tweet “When you are forced to make something work, you tend to become more creative.”]
  • [Tweet “Make sure that you are constantly giving back to your community; thanking them for supporting you.”]
  • [Tweet “Sometimes we have a scarcity mindset instead of an abundance mindset.”]
  • [Tweet “Different is scary, but different can be a good thing.”]
  • [Tweet “Never get too attached to your own ideas.”]

Resources

For complete show notes and clickable links go to www.BrianMininger.com/SBR38

30: Leading Your Business Through a Changing Marketplace w/ Tom Clifton

EP. 30Today’s guest is Tom Clifton, a cofounder of Animoto. 

“Animoto makes it easy to create professional-quality videos on your computer and mobile device. At our core, we believe that video is the most powerful way to communicate what you care most deeply about—whether that’s your family, business, or a cause—and that making videos shouldn’t be limited to only those with technical know-how and expensive production equipment.
That’s why our team is committed to building products that make it cost-effective, fun, and effortless for anyone to create exceptional videos. We’re about helping you share your story with the world.”

Key Takeaways

  • Have at least one technical founder that you can trust to do the work well.
  • You have to see things coming and be willing to change. You must be able to adapt.
  • Change is the norm. It’s safe and okay.
  • When hiring you must look to see whether the individual is susceptible to change. That is a good quality to have in an employee.
  • Make sure you stay true to your core principles while pursuing excellence. Without that mindset you are going to head downhill.
  • “You can’t have your cake and eat it too.”

Tweetable Quotes

  • [Tweet “When hiring you must look to see whether the individual is susceptible to change. @tomclifton”]
  • [Tweet “Change is the norm. It’s safe and okay. @tomclifton”]
  • [Tweet “You have to see things coming and be willing to change. You must be able to adapt. @tomclifton”]
  • [Tweet “Make sure you stay true to your core principles while pursuing excellence. @tomclifton”]
  • [Tweet “”You can’t have your cake and eat it too.” @tomclifton”]

Resources

For complete show notes and clickable links go to www.BrianMininger.com/SBR30

23: Build Your Team Without Employees w/ Tom Ordover

EP. 23Today’s Guest is Tom Ordover a video proffessional of TEO Creative.
“Tom Ordover is President of TEO Creative. Prior to starting the company, Tom was Senior Vice President and Managing Director of CrossMedia, a division of Golin/Harris International providing integrated communications solutions on a project basis to Golin / Harris clients; as well as its own, independently generated clientele. Tom joined CrossMedia in 1998 after seven years in broadcast journalism — with stints at Fox Sports Chicago, and CNN in Atlanta. He was twice honored with Emmy Awards for his work as a Producer and Executive Producer.”

Key Takeaways

  • You can’t ignore what’s happening in your industry. You must keep up with what is going on.
  • Developing a team of independent contractors gives you flexibility in the the work that you do.
  • You must clarify with the customer what exactly it is that they want. 
  • Every platform needs content. Make sure to continue updating and maintaining your content to draw and hold attention from viewers and potential clients.
  • You need to learn that it is okay to say no sometimes. You don’t have to say yes to every single opportunity that comes your way.
  • LISTEN. It is key to listen to your customers concerns, ideas, etc…
  • “If you can’t win, change the game.”
  • “Be more concerned with your character than with your reputation, your reputation is what other people think of you, your character is who you really are when no one else is around. If you take care of your character, you’ll never have to worry about your reputation.”   ~ John Wooden

Tweetable Quotes

  • [Tweet “You can’t ignore what’s happening in your industry. @tordover”]
  • [Tweet “Every platform needs content. @tordover”]
  • [Tweet “You need to learn that it is okay to say no sometimes. @tordover”]
  • [Tweet “LISTEN. It is key to listen to your customers concerns, ideas, etc… @tordover”]

Resources

For complete show notes and clickable links go to www.BrianMininger.com/SBR23

10: Increase Your Productivity Through Virtual Assistants w/ Laura Rike

EP. 10Today’s Guest is Laura Rike, who is a graphic designer and virtual assistant.
“I received a degree in Advertising Graphic Design from International Academy of Design and Technology.
In addition to my design and production skills, I have been told that I can instantly inject energy and promote a no quit attitude that are assets rarely found these days. I was once told that you don’t mess with a single mother, because once they get their mind set on doing something it gets done! That pretty much sums up who I am and what I am about.
Coupled with my incredible work ethic and desire to continue to grow, I am extremely reliable and I have a knack for taking limited information from clients and creating several options to meet their needs. I strive to develop business solutions that are inviting and interesting but also mirror the client’s core values and mission whether it is for Graphic Design, Online Marketing or anything in between!”

Key Takeaways

  • Virtual assistant provide a tremendous opportunity to free us time and energy to focus on the things you are best at.
  • When working on advertising/social media/marketing, bring someone in who has fresh ideas or is a skilled writer. 
  • Try to develop long term relationships with your clients. Really invest in their business.
  • Be completely transparent for your clients, let them know that the work is getting done and that it’s getting done well.
  • “If you don’t have time to have a conversation with someone for even a half hour, how are you gonna reach your clients or your market?”
  • Be careful about who you look for when searching for a virtual assistant.

Tweetable Quotes

  • [Tweet “”If you don’t have time for a half hour conversation, how are you gonna reach your clients?” @Laura_Rike”]

Resources

For complete show notes and clickable links go to www.BrianMininger.com/SBR10

07: Grow Your Business Through Networking – Town Hall w/ Matt McWilliams

EP. 07In today’s Town Hall Meeting, we are talking about Networking.  Our guest is Matt McWilliams who is a business consultant from small businesses to large businesses. He mainly works with affiliate marking but also provides his services in areas such as social network marketing and customer retention.
I am a world changer. And so are you. 
My goal here is to help you become the world changer that you were born to be. Sometimes that means helping you to shift your mindset. Sometimes it means giving you the tools you need in life, in business, or in relationships to change the world. Sometimes it means some good old fashioned motivation and inspiration… To be clear, I will not make you a world changer. You already are. My goal is to help you find that person inside of you.” 

Key Takeaways

  • When it comes to networking your mindset is key. You must believe that you have the strength and ability to connect with people. You DO have the ability, it’s whether or not you believe in that capability that makes all the difference.
  • When you believe in your skills and strengths it shows through your network. Not just in your network but also in your interactions, ideas, and relationships.
  • “You don’t want people to know more about your business than they know about you.”
  • Practice the Birthday phone call habit to build your network.

Tweetable Quotes

  • [Tweet “”It’s not who you know, but how well you know them.” @MattMcWilliams2″]
  • [Tweet “”Networking starts with taking initiative” @MattMcWilliams2″]
  • [Tweet “”You don’t want people to know more about your business than they know about you.” @MattMcWilliams2″]

Resources

Register for the 2 hour online training, ‘Networking With a Purpose’ here…
www.MattMcWilliams.com/revival —-> Discount Code: revival25
You can get the complete show notes and clickable links at www.BrianMininger.com/SBR07
 

06: Lessons From the Landscape Business w/ Chip D. Thompson

PODCAST EP. 06Today’s guest is Chip D. Thompson the Host of the ‘Out of the Box Local’ podcast.  Through the years he has built a portfolio of business experience that includes, landscaping, real estate, handyman and computer sales.

Today my focus is about getting more business for my clients. It is interesting to look back over my life and find what pieces have come together from each one of my experiences to give me the perspective I have today.
I enjoy the fact that now I work with businesses or B2B, in truth I’m working with the owners of those businesses. If you want to see me in my prime, meet me at the next networking event when surrounded by happy energetic business owners! – Chip D Thompson

Key Takeaways

  • You need to understand why you excelled at what you did, because it may not be what you were supposed to do. Then you are able to move on to something else.
  • If your gonna be an entrepreneur, why not take the initial ‘out of comfort zone’ approach?
  • Take time to slow down and listen to your family when they want to talk.
  • Focus on one thing, set your mind to those tasks for the day, and get them done.
  • Social Media is a great networking tool. It is a great way to connect with others and get to know many different people.
  • Start with networking and find someone that challenges you and get referrals from them.
  • Try to get tools that will work on your computer and your phone. This will give you easy access when you need it.

Tweetable Quotes

  • [Tweet “”The two things that will change a life is the people you meet and the books you read.” @ChipDThompson”]
  • [Tweet “”It’s not about the money, it’s about their experience. The money will flow afterward.” @ChipDThompson”]
  • [Tweet “”Make one solid connection today, instead of following fifteen people today.” @ChipDThompson”]
  •  [Tweet “”If you happen to help other people get what you want then you’ll get what you want.” (paraphrase of Matthew 7:12) ~Zig Ziggler @ChipDThomas”]

 Resources

Complete show notes with clickable links at www.BrianMininger.com/SBR06

04: Find More Customers & Get More Sales – Town Hall Show

Show 4 CoverWelcome to the first Friday Town-Hall Meeting. This is the show where were answer questions, discuss the challenges of small business, sometimes have a guest, and have a little bit of fun.  In today’s episode we talk about the challenges of finding new customers and getting new sales.  Every small business needs sales, so I am going to dive deep and talk about the solutions to this challenge.
Speaking of challenges.  It was a challenging start to the week…  We had some server issues, but we were able to get the podcast off the ground.  Thank you for being a part of it.
I would like your feedback.  My desire is to serve you.  Let me know your thoughts and suggestions for the show.  You can leave them in the comments below.
These business challenges came from our reader survey that we did late last year.

Business Challenge #1  “How do I laser-focus and define my core target client persona and her/his most urgent/biggest pain points to tailor my service modules to get precisely the results they need.”

  • Profile your existing clients or determine the profile of the market you want to serve.
  • Survey
  • Sample products
  • Market before you produce and get feedback

Business Challenge #2 – “How do I connect with the right market in ways that drive new business and create sustainable relationships and income potential.”

  • Once you have identified the market, find out where they “hang out”
  • Engage them there.
  • Build connections with influencers
  • Give lots of “gifts”
  • Have a strategy and system to build those relationships over time.

Finding New Sales

  • Past customers (Sales & Referrals)
  • Consistently build connections 
  • Leverage tools so that you can connect 1 to many instead of 1 to a few
  • Look for tools that foster a two way conversation not just a 1 way conversation.
 

Resources

The lazy person claims, “There’s a lion on the road! Yes, I’m sure there’s a lion out there!” As a door swings back and forth on its hinges, so the lazy person turns over in bed. Lazy people take food in their hand but don’t even lift it to their mouth. Lazy people consider themselves smarter than seven wise counselors. (‭Proverbs‬ ‭26‬:‭13-16‬ NLT)

 
Complete show notes with clickable links at www.BrianMininger.com/SBR

03: Losing Weight and Gaining Business w/ Chris Graham

Podcast cover TemplateToday’s Guest is Chris Graham of Augusta Free Press who is an online and offline news publisher and reporter. Chris Graham will mark his 20th year in the media industry in 2015. An award-winning journalist and editor, Chris has also hosted local TV news programs, a syndicated sports talk show and served as the play-by-play announcer for a two-time championship winning summer college baseball team.
A 1994 graduate of the University of Virginia, Chris is currently the editor of AugustaFreePress.com, a daily news source based in Waynesboro, Va., that provides readers with in-depth coverage of news, sports, politics and culture in Virginia.

Key Takeaways

  • Make sure to set your mind on the work that is before you. Discipline yourself so that you don’t get side tracked and accomplish what needs to get done.
  • Be intentional about getting up and moving around every once in a while. Getting exercise helps you have more energy to go about your day.
  •  Make sure you are on top of your business. Know what is going on in your field, what others are doing, and not being afraid to borrow good ideas.
  • After losing over 100lbs Chris has more sustained energy throughout the day.
  • Make connections and then let them flourish. Get to know others. Those relationships may then turn into business relationships.
  • Key Tools: Create a time schedule and set small goals for the day. Also, set aside time to work on personal projects. Those projects could lead to future business opportunities.

Tweetable Quotes

[Tweet “”Pay attention to the world around you.”@AugFreePress @chrisgrahmAFP”]
[Tweet “”Make connections and then let them flourish.” @AugFreePress @chrisgrahamAFP”]
[Tweet “”Don’t do the same thing over and over and expect a different result.” @AugFreePress @chrisgrahamAFP”]

 Resources

Today we are participating in the Simply Inpired Link-up Party @  www.SimplifiedLife.net and www.RedemptionDiary.com.  Visit there for more inspiring stories.
 
Complete show notes with clickable links at www.BrianMininger.com/SBR02

Library – Tribes, We need you to lead us – Seth Godin

Tribes-GodinMy desire is to put good resources in your hands and make you successful.  I am currently reading “Tribes: We Need You to Lead Us.” by Seth Godin.  This is an amazing little book.  I believe it should be required reading for every business owner and entrepreneur.
The world is rapidly changing.  The explosion of technology, information, and communication through the internet is amazing.  It has created opportunities that never existed before.  Just like when TV and Radio opened up a new form of communication and created wealth and opportunities, we are seeing the same thing through the internet.


A tribe is any group of people, large or small who are connected to one another, a leader and an idea.  For millions of years, humans have joined tribes, be they religious, ethnic, political, or even musical (think the Deadheads).  It’s our nature.

Now the Internet has eliminated the barriers of geography, cost and time.  All those blogs and social networking sites are helping existing tribes get bigger and enabling new tribes to be born – groups of ten or ten million who care about their iPhones or a political campaign, or a new way to fight global warming.

Who is going to lead these tribes?

The web can do amazing things, but it can’t provide leadership.  That still has to come from individuals – people just like you who have a passion about something.  Anyone who wants to make a difference now had the tools at her fingertips.

-Excerpt from the Book Jacket


For those of you who desire to follow your dreams, passions, skills and abilities to realize your destiny, ultimately you will need to lead a “Tribe” to turn that passion into your career.  You may not feel like a leader.  But in the words of John Maxwell, “Leadership is influence,” nothing more, nothing less.  Start by connecting with those who value your influence and grow from there.

-Brian