Posts

35: Saving Children Through Social Entrepreneurship w/ Sam Caster & Jon Copper

EP. 35Today’s guest is Sam Caster of EM Squared and Jon Copper of Nutrition on Mission.

Sam Caster

“In 1998, founders Sam and Linda Caster donated to an orphanage organization based in Romania. When the directors of that organization thanked the Casters for their contribution, they expressed their growing concerns for the children in their care. Malnutrition was taking its ruthless toll on their lives. In desperation, the directors said, “If you know anyone that can help us with this problem, please let us know.” With the world’s most advanced nutritional and wellness technology at their fingertips, Sam and Linda donated a one year supply of nutrient support. One year later, the directors came back wanting more and out of the direct need, MannaRelief was born. A little over a decade later with thousands of people around the world joining together, we’re addressing the problem of malnutrition for children everywhere.”

Jon Copper

“I am a Social Entrepreneur. I started Nutrition On Mission with the intent of creating a sustainable business model to nourish children with malnutrition, as well as create micro-enterprise opportunities in those same communities we nourish children.”

 Biblical Entrepreneurship

“Upright citizens are good for a city and make it prosper, but the talk of the wicked tears it apart.”  ~ Proverbs 11:11

Key Takeaways

  • If you offer your customers something of value they will be more receptive to your services.
  • You have to be competitive in the marketplace. Especially if you are a non-profit.
  • “Concern with building platforms that enable more people of every age to think and behave like change makers, to help them work together powerfully in teams of teams to facilitate rapid circulation and sharing solutions on a global scale.”

  • Utilize the technology around you.
  • Would you rather invest your life to make a difference?

Tweetable Quotes

  • [Tweet “You have to be competitive in the marketplace. @JonCopper @TheSamCaster”]
  • [Tweet “If you offer your customers something of value they will be more receptive to your services. @JonCopper @TheSamCaster”]
  • [Tweet “Utilize the technology around you. @JonCopper @TheSamCaster”]
  • [Tweet “Would you rather invest your life to make a difference? @JonCopper @TheSamCaster”]

Resources

For complete show notes and clickable links go to www.BrianMininger.com/SBR35
 

30: Leading Your Business Through a Changing Marketplace w/ Tom Clifton

EP. 30Today’s guest is Tom Clifton, a cofounder of Animoto. 

“Animoto makes it easy to create professional-quality videos on your computer and mobile device. At our core, we believe that video is the most powerful way to communicate what you care most deeply about—whether that’s your family, business, or a cause—and that making videos shouldn’t be limited to only those with technical know-how and expensive production equipment.
That’s why our team is committed to building products that make it cost-effective, fun, and effortless for anyone to create exceptional videos. We’re about helping you share your story with the world.”

Key Takeaways

  • Have at least one technical founder that you can trust to do the work well.
  • You have to see things coming and be willing to change. You must be able to adapt.
  • Change is the norm. It’s safe and okay.
  • When hiring you must look to see whether the individual is susceptible to change. That is a good quality to have in an employee.
  • Make sure you stay true to your core principles while pursuing excellence. Without that mindset you are going to head downhill.
  • “You can’t have your cake and eat it too.”

Tweetable Quotes

  • [Tweet “When hiring you must look to see whether the individual is susceptible to change. @tomclifton”]
  • [Tweet “Change is the norm. It’s safe and okay. @tomclifton”]
  • [Tweet “You have to see things coming and be willing to change. You must be able to adapt. @tomclifton”]
  • [Tweet “Make sure you stay true to your core principles while pursuing excellence. @tomclifton”]
  • [Tweet “”You can’t have your cake and eat it too.” @tomclifton”]

Resources

For complete show notes and clickable links go to www.BrianMininger.com/SBR30

23: Build Your Team Without Employees w/ Tom Ordover

EP. 23Today’s Guest is Tom Ordover a video proffessional of TEO Creative.
“Tom Ordover is President of TEO Creative. Prior to starting the company, Tom was Senior Vice President and Managing Director of CrossMedia, a division of Golin/Harris International providing integrated communications solutions on a project basis to Golin / Harris clients; as well as its own, independently generated clientele. Tom joined CrossMedia in 1998 after seven years in broadcast journalism — with stints at Fox Sports Chicago, and CNN in Atlanta. He was twice honored with Emmy Awards for his work as a Producer and Executive Producer.”

Key Takeaways

  • You can’t ignore what’s happening in your industry. You must keep up with what is going on.
  • Developing a team of independent contractors gives you flexibility in the the work that you do.
  • You must clarify with the customer what exactly it is that they want. 
  • Every platform needs content. Make sure to continue updating and maintaining your content to draw and hold attention from viewers and potential clients.
  • You need to learn that it is okay to say no sometimes. You don’t have to say yes to every single opportunity that comes your way.
  • LISTEN. It is key to listen to your customers concerns, ideas, etc…
  • “If you can’t win, change the game.”
  • “Be more concerned with your character than with your reputation, your reputation is what other people think of you, your character is who you really are when no one else is around. If you take care of your character, you’ll never have to worry about your reputation.”   ~ John Wooden

Tweetable Quotes

  • [Tweet “You can’t ignore what’s happening in your industry. @tordover”]
  • [Tweet “Every platform needs content. @tordover”]
  • [Tweet “You need to learn that it is okay to say no sometimes. @tordover”]
  • [Tweet “LISTEN. It is key to listen to your customers concerns, ideas, etc… @tordover”]

Resources

For complete show notes and clickable links go to www.BrianMininger.com/SBR23

21: Success Through Collaboration w/ Lynne Breeden

EP. 21Today’s guest is Lynne Breeden of LTD 7 from Staunton, VA.
“Lynne Breeden’s Stunton, Va., based store has the feel of a well-executed painting brought to life by the hard work and experience of a creative visionary. Breeden opened LTD 7 on May 30, 2013, but indeed her retail history is storied and reaches back into her college days, working retail for the likes of The Limited, Lord and Taylor, and Casual Corner.
Although Breeden briefly tried her hand at banking, she soon returned to retail, helping other stores run their businesses and honing her skills in the process. In 2002 Breeden launched her first store, which specialized in dance apparel and gifts.
By 2008 she sold the store, which had gone through significant change in that time, and became a consultant for retailers seeking to enter the industry. But Breeden proved she couldn’t stay away from first-hand experience for too long as a self-describe “retail junkie” when she opened her latest and greatest concept in early 2013 to “live the dream,” as LTD stands for (“7” is a reference to the Breedens’ faith, as well as number of vendors they represent).”

Key Takeaways

  • When you start your business, to you as an owner it means the world to you. But to the world your a speck. They don’t know your there. So you must constantly remind them that your there. Make yourself known.
  • Social Media has a great influence in this day and age.
  • Consistency of Social Media. You have to be consistent.
  • Give your customers something of value. Such as a Relationship.
  • “You’ve got to give to get”
  • “Do what you do so well that they’ll want you to do it again and bring their friends.” ~ Walt Disney 

Tweetable Quotes

  • [Tweet “Social Media has a great influence in this day and age. @shopltd7”]
  • [Tweet “”You’ve got to give to get” @shopltd7″]
  • [Tweet “”Do what you do so well that they’ll want you to do it again and bring their friends.” ~ Walt Disney @shopltd7″]

Resources

For complete show notes and clickable links go to www.BrianMininger.com/SBR21

10: Increase Your Productivity Through Virtual Assistants w/ Laura Rike

EP. 10Today’s Guest is Laura Rike, who is a graphic designer and virtual assistant.
“I received a degree in Advertising Graphic Design from International Academy of Design and Technology.
In addition to my design and production skills, I have been told that I can instantly inject energy and promote a no quit attitude that are assets rarely found these days. I was once told that you don’t mess with a single mother, because once they get their mind set on doing something it gets done! That pretty much sums up who I am and what I am about.
Coupled with my incredible work ethic and desire to continue to grow, I am extremely reliable and I have a knack for taking limited information from clients and creating several options to meet their needs. I strive to develop business solutions that are inviting and interesting but also mirror the client’s core values and mission whether it is for Graphic Design, Online Marketing or anything in between!”

Key Takeaways

  • Virtual assistant provide a tremendous opportunity to free us time and energy to focus on the things you are best at.
  • When working on advertising/social media/marketing, bring someone in who has fresh ideas or is a skilled writer. 
  • Try to develop long term relationships with your clients. Really invest in their business.
  • Be completely transparent for your clients, let them know that the work is getting done and that it’s getting done well.
  • “If you don’t have time to have a conversation with someone for even a half hour, how are you gonna reach your clients or your market?”
  • Be careful about who you look for when searching for a virtual assistant.

Tweetable Quotes

  • [Tweet “”If you don’t have time for a half hour conversation, how are you gonna reach your clients?” @Laura_Rike”]

Resources

For complete show notes and clickable links go to www.BrianMininger.com/SBR10

07: Grow Your Business Through Networking – Town Hall w/ Matt McWilliams

EP. 07In today’s Town Hall Meeting, we are talking about Networking.  Our guest is Matt McWilliams who is a business consultant from small businesses to large businesses. He mainly works with affiliate marking but also provides his services in areas such as social network marketing and customer retention.
I am a world changer. And so are you. 
My goal here is to help you become the world changer that you were born to be. Sometimes that means helping you to shift your mindset. Sometimes it means giving you the tools you need in life, in business, or in relationships to change the world. Sometimes it means some good old fashioned motivation and inspiration… To be clear, I will not make you a world changer. You already are. My goal is to help you find that person inside of you.” 

Key Takeaways

  • When it comes to networking your mindset is key. You must believe that you have the strength and ability to connect with people. You DO have the ability, it’s whether or not you believe in that capability that makes all the difference.
  • When you believe in your skills and strengths it shows through your network. Not just in your network but also in your interactions, ideas, and relationships.
  • “You don’t want people to know more about your business than they know about you.”
  • Practice the Birthday phone call habit to build your network.

Tweetable Quotes

  • [Tweet “”It’s not who you know, but how well you know them.” @MattMcWilliams2″]
  • [Tweet “”Networking starts with taking initiative” @MattMcWilliams2″]
  • [Tweet “”You don’t want people to know more about your business than they know about you.” @MattMcWilliams2″]

Resources

Register for the 2 hour online training, ‘Networking With a Purpose’ here…
www.MattMcWilliams.com/revival —-> Discount Code: revival25
You can get the complete show notes and clickable links at www.BrianMininger.com/SBR07
 

06: Lessons From the Landscape Business w/ Chip D. Thompson

PODCAST EP. 06Today’s guest is Chip D. Thompson the Host of the ‘Out of the Box Local’ podcast.  Through the years he has built a portfolio of business experience that includes, landscaping, real estate, handyman and computer sales.

Today my focus is about getting more business for my clients. It is interesting to look back over my life and find what pieces have come together from each one of my experiences to give me the perspective I have today.
I enjoy the fact that now I work with businesses or B2B, in truth I’m working with the owners of those businesses. If you want to see me in my prime, meet me at the next networking event when surrounded by happy energetic business owners! – Chip D Thompson

Key Takeaways

  • You need to understand why you excelled at what you did, because it may not be what you were supposed to do. Then you are able to move on to something else.
  • If your gonna be an entrepreneur, why not take the initial ‘out of comfort zone’ approach?
  • Take time to slow down and listen to your family when they want to talk.
  • Focus on one thing, set your mind to those tasks for the day, and get them done.
  • Social Media is a great networking tool. It is a great way to connect with others and get to know many different people.
  • Start with networking and find someone that challenges you and get referrals from them.
  • Try to get tools that will work on your computer and your phone. This will give you easy access when you need it.

Tweetable Quotes

  • [Tweet “”The two things that will change a life is the people you meet and the books you read.” @ChipDThompson”]
  • [Tweet “”It’s not about the money, it’s about their experience. The money will flow afterward.” @ChipDThompson”]
  • [Tweet “”Make one solid connection today, instead of following fifteen people today.” @ChipDThompson”]
  •  [Tweet “”If you happen to help other people get what you want then you’ll get what you want.” (paraphrase of Matthew 7:12) ~Zig Ziggler @ChipDThomas”]

 Resources

Complete show notes with clickable links at www.BrianMininger.com/SBR06

05: Growing Inspite of Economic Challenges w/ Charles Hendricks

Podcast cover Template Charles HendricksToday’s Guest is Charles Hendricks architect at ‘The Gaines Group.”
“My name is Charles Hendricks and I am an architect, dad, and husband living in the Shenandoah Valley, Virginia. I design projects of all types and styles (residential, multi-family, office, commercial, industrial, new construction, renovation, modern, traditional, contemporary) for a variety of clients. There is no project too small or too large, if you value design, I am thrilled to help.
In 2008, my firm was named “best green designers” by Virginia Sustainable Building Network through our work on sustainable, LEED Certified, EarthCraftCertified, and Energy Star projects in the residential, commercial, and industrial segments. We have been fortunate over the last 16 years, that I have been with the firm, to have clients that wanted to create buildings, businesses, and homes that are healthy, energy-efficient, and durable.”

Key Takeaways:

  • Work Ethic is Important.
  • It is best to put your family first, before your business. It will have a greater impact on your life in the long run.
  • Expand your business as others are contacting theirs.
  • Make lists. This helps you to maintain what needs to get done.
  • Building trust is the most important thing.
  • Social Networks are helpful for others to get to know you a little better and contact you in a variety of ways.
  • Designing and living in a way that doesn’t deplete resources and abilities of future generations so that they can live that same way, with the same quality of life.

 

Tweetable Quotes

[Tweet “”Work ethic is important.” @thegainesgroup”]
[Tweet “”Building trust is the most important thing.” @thegainesgroup”]
[Tweet “”Make lists. This helps you to maintain what needs to get done.” @thegainesgroup”]

Resources

Complete Show Notes with Clickable Links at www.brianmininger.com/sbr05

03: Losing Weight and Gaining Business w/ Chris Graham

Podcast cover TemplateToday’s Guest is Chris Graham of Augusta Free Press who is an online and offline news publisher and reporter. Chris Graham will mark his 20th year in the media industry in 2015. An award-winning journalist and editor, Chris has also hosted local TV news programs, a syndicated sports talk show and served as the play-by-play announcer for a two-time championship winning summer college baseball team.
A 1994 graduate of the University of Virginia, Chris is currently the editor of AugustaFreePress.com, a daily news source based in Waynesboro, Va., that provides readers with in-depth coverage of news, sports, politics and culture in Virginia.

Key Takeaways

  • Make sure to set your mind on the work that is before you. Discipline yourself so that you don’t get side tracked and accomplish what needs to get done.
  • Be intentional about getting up and moving around every once in a while. Getting exercise helps you have more energy to go about your day.
  •  Make sure you are on top of your business. Know what is going on in your field, what others are doing, and not being afraid to borrow good ideas.
  • After losing over 100lbs Chris has more sustained energy throughout the day.
  • Make connections and then let them flourish. Get to know others. Those relationships may then turn into business relationships.
  • Key Tools: Create a time schedule and set small goals for the day. Also, set aside time to work on personal projects. Those projects could lead to future business opportunities.

Tweetable Quotes

[Tweet “”Pay attention to the world around you.”@AugFreePress @chrisgrahmAFP”]
[Tweet “”Make connections and then let them flourish.” @AugFreePress @chrisgrahamAFP”]
[Tweet “”Don’t do the same thing over and over and expect a different result.” @AugFreePress @chrisgrahamAFP”]

 Resources

Today we are participating in the Simply Inpired Link-up Party @  www.SimplifiedLife.net and www.RedemptionDiary.com.  Visit there for more inspiring stories.
 
Complete show notes with clickable links at www.BrianMininger.com/SBR02

Increase Sales – Fix The #1 Small Business Marketing Mistake

List BuildingAs I work with small business owners to increase their income, there is one common mistake that I see most people making. Now, I understand that mistake because I made it as well.
When I started my construction company over 10 years ago, I was focused on helping people remodel their homes. I didn’t really understand marketing. I had the skills and knowledge to complete the construction that they needed. But, I really didn’t know how to effectively market my business and increase sales.
Therefore, I read a lot of books and went to workshops to try to learn about marketing. But honestly, I didn’t spend as much time on this skill as I should have. There was plenty of work. Therefore, I spent most of my efforts on improving my sales skills. And, unfortunately, the books that I read mainly talked about advertising and did not prevent me from making the mistake  I’m going to share with you today.
[Tweet “Sometimes the greatest improvements we can make come from the simplest of actions.”]
When the economy started to turn and I saw the number of new leads  diminishing, I realized that I needed to focus on learning about marketing. In that process I came across one of the biggest mistakes that I was making.
That mistake was…  I did not build and regularly communicate with a list.
“What is a list?” You may ask. Simply put it is a database of past customers and prospects who are interested in your goods and services. Now I had a list of my past customers in my accounting software. But, I did not have a list of all the people that through the years had inquired about our services but not bought from us.
Additionally, I was doing nothing to regularly communicate with those who have done business with us in the past.
Therefore we started building a list. We started with the database of past customers. Then we started adding everyone that inquired about our products and services. Next, we started collecting names and addresses at trade shows and other networking opportunities. Fairly quickly we built a large base of those that wanted to hear from us.
Once we had a list we concentrated our marketing dollars and efforts on that group. At that point in time, our tools were primitive by today standards we used an Excel spreadsheet to maintain the database and we communicated by direct mail through a newsletter that we published every other month. And, it worked. People would call us about projects and say, “I’ve been getting your newsletter for a few months now and I’d like you to do this work for us.”
Today the tools available are much more sophisticated. For most businesses email and social media platforms are the best ways to communicate with a list. I personally use MailChimp to maintain and email my list. I also utilize my social media platforms as a way of communicating with my list (However, remember you do not own these platforms.  They are like rented space and can change the rules on you.  Always, direct people to your email list).

Here are five benefits of regularly communicating with your list

  • You build relationships and trust overtime.
  • You concentrate your efforts on those who are interested in hearing from you
  • You increase repeat business and sales
  • You stay top of mind with your best clients
  • You have a responsive audience that you can communicate with when you need to generate immediate results.

Now, don’t get bogged down and make this an administrative nightmare. If you have not been building a list, I am sure your information is in a lot of different programs and filing cabinets. Start by getting your easily accessible information and build from there. The key is to get started.

What is holding you back from starting and building a list?
Share your thoughts in the comments.

 

  • Brian